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YouTube brings ad formats for TV screens

Sushanthpublished on May 20, 2020 & last updated on January 18, 2022

YouTube is now bringing ads for its viewers on TV.

Two new ad formats will be introduced for TV Viewers - Skippable Ad Format and Survey Ad Format.

This can be a game-changer move as traditional advertising never had the opportunity to track advertisement on TV. With YouTube showing skippable ad formats on TV, we can expect a dashboard reporting on the number of views it got from the TV audience!

YouTube ads on TV screens

The targeting options need to be seen - whether it offers controlled targeting options to show an ad for users with specific interests or by geo-locations - radius targeting within a zipcode or a particular area marked on the map. If such an option is available, this can be a strong rival to traditional TV advertisement in the coming years!

Marketers will have to wait and see what level of targeting options are available for YouTube TV Ad when it is rolled out later this year.

Here is a look at the ad formats:

Skippable Ad Format for YouTube TV Viewers

Skippable Ads are those that appear before the start of a YouTube video. They appear at the start of the video, during the video or at the end of the video. After 5 seconds, the viewer will have the option to skip the ad.

YouTube TV - Skippable Ad Format

A key feature of Skippable ad format is advertisers need not pay until the video is watched for 30 seconds or till the whole video is watched whichever happens first!

Surveys on YouTube TV Viewers

YouTube TV - Survey Ad Format

Brands will be able to run surveys for the TV viewers as well.

Using TV remote controls, users will be able to participate in Surveys. There will be an option to skip the survey as well if users don’t want to participate in the survey.

As the YouTube TV streaming skyrockets, it is expected to see more ad formats being rolled out for TV screens in the coming years! This can be a boon for businesses trying to reach their audience. The cost burden of traditional TV ad will not be there for YouTube TV screen ad while they can get more or less the same impact of TV advertisement through YouTube TV screen ad formats!


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